Several things occur to me this morning. Chief among them: My partner, fellow student of life and soul sojourner Mary Beth is an incredibly creative and talented person. Okay, it doesn’t occur to me as much as it comes as a reminder (and I know you might be blushing right now, Beth, but… well, that’s the way it goes). J For some while, I’d been trying different image watermarks, from small half-opacity ABM “shield” marks to large fonts, and while they served their purpose in stamping copyright on images, they also didn’t seem correct for various reasons. Yesterday, Beth made a number of recommendations. We played around with different designs and fonts in Illustrator, and through her suggestions, came up with not only what I think is a striking watermark but also a cleaner, more contemporary second incarnation of the original ABM logo. Set against an orange background (above) for ease of viewing, the new design retains the stylized “abm” from the first design but replaces the circle with a capital ‘C’ for the word “creative.”
As well, the overall spelling of ABM has become leaner. Where I originally called this adventure ABM Publishing and Creative Services (as reflected in my mouthful of a web address), I later trimmed it to ABM Creative for the graphics, writing and video services I offer. That name remains but the spelling has been contemporized to “abmCreative” (which I’ll use going forward). Beth was of invaluable contribution to this as well, and I think the new spelling is in better keeping stylistically to things like Twitter handles.
To better show off the new watermark/logo, I’ve set it to concept art (below) for a new business card.
What do you think? Let know. I always enjoy hearing from people. Cheers. Hope you’re all having an incredible weekend.—Xris