The Stormpike logo literally began in a storm. While cutting and clearing trees on my property in the summer of 2014, a heavy rainstorm blew in with the suddenness and ferocity characteristic of storms in and around Lake Huron. So I tucked into the trailer, poured a tea and began a stylized sketch of a pike. Afterward back at my studio in Rockwood, Ont., I re-drew the sketch, extending lines and generally lending the revision better flow and balance. Carefully inking the newly created design, I had a local copy house scan the design (as it was too large for my home scanner). I then saved the image out as two parts: a solid silhouette and a black wire frame. Filling the silhouette with a stylized macro photo of bonfire coals (taken at my property), I overlaid the wire frame and played with contrast, hue and outline settings to give the completed image an organic roughness, as if it was some solid material worked by hand. On its own, I think the design holds its own as a piece of artwork but I also created a second image using the design as the logo for a fictitious watercraft company called Stormpike Waverunners.